PHOMI Flexible Façade and Wall Cladding

The appearance of natural stone. Mineral-based composition. New possibilities for façade and interior design.

PHOMI eCovering is a thin mineral-based cladding material produced using MCM technology. MCM (Modified Clay Material) is a mineral-based composite that combines realistic surface textures with low weight and flexibility.

Contemporary residential building finished with PHOMI mineral-based façade cladding
PHOMI façade cladding
3–6 kg/m² Approximate surface weight
3.2 mm Thin mineral-based finish
Wide design range Colours and textures to suit your building
Exterior & interior Versatile applications

PHOMI Finishes and Variations

PHOMI offers an extensive selection of designs and finishes, making it possible to find a surface that complements your building’s architecture and the appearance you want to achieve. The range includes brick, travertine, natural stone and concrete textures, as well as distinctive decorative finishes. When renovating a façade or creating a new exterior, you can follow your own design vision without being limited to the conventional finishes of a single cladding material.

To assess the colour and surface texture accurately, we recommend viewing physical material samples.

In stock

Andes Grey

4.0 Pro Rome Travertine

A grey travertine-effect finish featuring an irregular, porous stone texture. Ideal for creating understated architectural surfaces.

Price of selected variation
€22.50/m² + VAT

Panel dimensions: 1200 × 600 mm. Coverage per panel: 0.72 m². Full pack: 16 panels / 11.52 m².

Your enquiry will include the full product name, availability status and required quantity.

Façade finished with PHOMI travertine-effect cladding

The look of natural stone without the weight of solid stone

PHOMI eCovering uses MCM technology to transform natural mineral raw materials into a lightweight, flexible composite. The result is a thin decorative facing that can reproduce a variety of natural stone and architectural surface textures.

This type of mineral-based cladding offers an alternative to conventional stone veneer and heavy masonry finishes. It can be used in new construction and renovation projects, provided that the substrate and installation system meet the relevant project requirements.

Mineral-based composition The reference product covered by the EPD contains 53% kaolin clay, 43% quartz sand and 4% binder.
Low surface weight Approximately 3–6 kg/m², depending on the finish and product generation.
Versatile surface applications Depending on the product and format, the material can be used on flat surfaces and selected curved architectural elements.
Documented environmental impact An Environmental Product Declaration provides data for assessing the material’s environmental impact within a building project.

Where Can PHOMI Cladding Be Used?

PHOMI is a decorative wall cladding material suited to both large surfaces and architectural details. Its mineral-based textures can be used as a complete finish or combined with other façade and interior materials.

Contemporary façade finished with PHOMI stone-effect cladding

Building façades

Decorative exterior cladding for houses, apartment buildings and commercial properties. Suitable for creating complete façade finishes or distinctive architectural accent areas.

PHOMI decorative cladding used on architectural details

Plinths and architectural details

A decorative finish for entrances, columns, wall features and plinths where a suitable installation system is provided. Plinth applications require particular attention to moisture exposure and substrate conditions.

Interior featuring PHOMI mineral-based decorative wall cladding in Indonesia

Interior walls

Decorative wall finishes for residential interiors, offices, hotels, reception areas and commercial spaces. Mineral-based textures create a convincing stone appearance without the weight of traditional stone cladding.

PHOMI brick-effect façade cladding on a traditionally styled building

Building renovation

An option for updating existing buildings, including projects where a traditional brick façade appearance is desired. PHOMI brick-effect finishes can help retain a building’s architectural character without adding the weight of conventional brick cladding.

Technical Specifications

Brand PHOMI
Product range eCovering
Material MCM (Modified Clay Material), a mineral-based composite material
Dimensions of stocked panels 1200 × 600 mm
Coverage per stocked panel 0.72 m²
Packaging of stocked products 16 panels / 11.52 m²
Typical thickness Approximately 3.2 mm
Approximate surface weight 3–6 kg/m²
Mineral composition EPD reference product: 53% kaolin clay, 43% quartz sand and 4% binder
Reaction to fire Refer to the technical documentation for the specific variation.
Applications Exterior façades and interior walls
Installation method Bonded installation using a suitable adhesive mortar on a prepared substrate
Recommended adhesive mortar Ceresit CM16 for interiors
Ceresit CM17 for façades

Installing PHOMI Cladding

PHOMI panels are bonded to a properly prepared substrate using a suitable adhesive mortar. Because the thin panels follow the shape of the underlying surface, substrate flatness, strength and proper adhesive contact are particularly important.

Substrate preparation

Check that the substrate is sound, level and sufficiently dry. Remove dust and contamination, and apply a suitable primer where required.

Applying adhesive mortar

Apply the adhesive evenly to the substrate and comb it through with a suitably sized notched trowel. We recommend Ceresit CM16 for interior walls and Ceresit CM17 for exterior façades.

Fixing the panels

Position each panel and press it firmly into the adhesive across its entire surface. Check alignment and ensure adequate contact with the substrate.

Details and finishing

Finish corners, openings and joints in accordance with the installation system. Remove excess adhesive before it hardens.

Technical Documents

Installation instructions and technical documentation for project planning and correct application.

Frequently Asked Questions

What does MCM mean?

MCM stands for Modified Clay Material. It is a mineral-based composite made by processing clay and other mineral raw materials. PHOMI uses this technology to manufacture lightweight, thin and flexible decorative surface finishes.

Is PHOMI made from natural stone?

No. PHOMI is not natural stone cut from a quarry. It is a mineral-based composite cladding material designed to reproduce the appearance and texture of natural stone and other decorative surfaces.

Can PHOMI be installed on an insulated façade?

Yes, provided that the reinforced base coat and adhesive mortar form part of a suitable installation system. Compatibility must be verified before installation.

Can PHOMI be used on interior walls?

Yes. PHOMI is suitable for decorative interior walls in residential, office and commercial environments. The substrate must meet the relevant installation requirements.

Which finishes are currently in stock?

The stocked range includes 4.0 Pro Rome Travertine Andes Grey and Andes Yellow, together with 4.0 Polish Concrete Stone Fog, Ink-Dyed and Medium Grey. Current availability is confirmed when preparing a quotation.

Is PHOMI suitable for timber-frame or log houses?

PHOMI may be suitable for refurbishing the façades of timber-frame and log buildings, provided that a stable, compatible substrate is installed. The panels must not be bonded directly to timber cladding or exposed logs. For log buildings, the design must also account for settlement and movement caused by changes in timber moisture content. The supporting structure and façade system should be selected to suit the existing building.

How many panels are included in one pack?

The stocked 1200 × 600 mm panels are supplied in packs of 16, covering a total area of 11.52 m² per pack. Packaging details for upcoming finishes will be confirmed separately.

Can I view PHOMI material samples?

Yes. PHOMI material samples can be viewed at our Tallinn location: Valdeku 168, Tallinn, Estonia.

Request a PHOMI Quotation

Select your preferred finish, enter the approximate area and send us an enquiry. We can help you choose the right material and prepare a quotation for your project.

Material samples are available to view at Valdeku 168, Tallinn, Estonia.